How the McMaster Students’ Union (MSU) improved student engagement using Bounce
Key Takeaways
9+ hours saved per week from internal process improvements
+75% improvement in event attendance
+40% improvement in event diversity on campus
TheU entered the 99th percentile for event safety rating among all Canadian universities
“With this partnership, The St. Francis Xavier Students’ Union is now set to become a cutting-edge leader in the region for charting a path forward for students, by students.”
In 2024, the St. Francis Xavier Students’ Union (TheU) partnered with Bounce to streamline campus operations and elevate the student experience. As the official events and community platform for student life, Bounce helped TheU reduce admin workload, empower student organizers, and strengthen campus engagement.
Together, the partnership focused on four core goals:
(A) Saving time through more efficient workflows
(B) Increasing attendance at campus events
(C) Expanding the diversity of campus programming
(D) Implementing event safety tools for campus events
Here’s what TheU experienced during the 2024–2025 school year with Bounce.
Bounce’s CEO (left) and Head of Operations (right) visit the St. Francis Xavier Students’ Union campus to meet and collaborate with the student union’s leaders.
9+ hours saved per week from process improvements
Bounce’s implementation team worked closely with the student union to identify operational bottlenecks, streamline internal workflows, and customize a platform aligned with the goals set by union leaders. With guidance from Bounce’s team of student union experts, the rollout led to over 9 hours saved each week in administrative work by digitizing manual tasks like spreadsheet tracking, paper sign-offs, and follow-up emails.
Bounce is more than just a technology, it is a partner to the students, and a partner to the union.
"Instead of spending hours each week reviewing club event approvals, I now have more time to focus on implementing a new fundraising project I hadn’t been able to prioritize."
- Julieanne Mattie
Finance Manager, TheU @ St.Fx
+75% higher event attendance across campus
Bounce made it easier than ever for students to discover and attend events through a centralized feed and free built-in marketing tools.
Student clubs could now send push notifications to members when new events launched, use free SMS blasts to share event details, and more, all from one platform resulting in a +75% increase in average event turnout.
More students attending events meant more momentum for clubs, more visibility for programming, and stronger student engagement across the campus community.
"Before Bounce, we constantly hit roadblocks — whether it was the lack of real-time data or rigid ticketing systems that cost us momentum. With Bounce, everything changed. We could adjust capacities on the fly, launch events on our terms, and finally see live analytics that empowered better decisions. Beyond the platform, the team support was next-level, from merch to technical help, Bounce felt like a true partner. It made a massive difference."
- Kate Parker
Vice President of Stfx’s largest social event: Pucks for Purpose
99th percentile event safety score in Canada
STFX registered as one of the safest campuses in Canada for student events, as measured by Bounce’s real-time event safety tools. Bounce is the only platform that measures event safety in real-time and allows students to report discomfort anonymously and rate their experience after every event, empowering both transparency and action.
With Bounce, student union leaders can now benchmark their campus safety scores against schools nationwide, giving them peace of mind that their events weren’t just fun, but safe.
Scoring in the 99th percentile, STFX set a new Canadian standard for what safe, inclusive student experiences should look like.
“You can’t argue with the data. When you look at the results we had, it worked. Everything worked exactly how we wanted it to.”
- Sean Ryan
General Manager at St. Francis Xavier Students’ Union (TheU)
By choosing Bounce, TheU took a proactive step toward supporting student life in a more modern, efficient, and student-centered way. The platform gave students and staff a shared system that actually worked for how events happen today and helped raise the bar for what’s possible on campus.
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