How the McMaster Students’ Union (MSU) improved student engagement using Bounce
Key Takeaways
+34% improvement in campus event attendance
80% less time required to operate internal processes
+273% improvement in club and event revenue across MSU
MSU’s 2024 homecoming event was hosted on Bounce for over 5,000+ McMaster students and won the award for best event by an academic Institution in Canada
“For the MSU in particular, this partnership [with Bounce] comes at a crucial time as the student union invests deeply into boosting student engagement and creating an environment where students have more opportunity to build strong bonds and connect with one another.”
The McMaster Students Union (MSU) partnered with Bounce to serve as the official platform for campus events and community engagement. Known for its dynamic student body and rich tradition of activism and innovation, the MSU aimed to modernize how student life is supported and organized on campus.
Together, the partnership focused on four core goals:
(A) Reduce time spent on manual internal processes
(B) Improve student attendance to campus events
(C) Increase campus revenue from clubs and events
(D) Modernize landmark campus events through better event host tooling
Here’s what MSU experienced during the 2024–2025 school year with Bounce.
34% increase in attendance at campus events
Bounce helped MSU drive higher turnout across events with campus event discovery tools, easy ticketing, and social features like friend invites and student tagging.
The centralized feed and built-in promotion tools helped reduce noise and amplify what was happening on campus. This led to a significant 34% increase in average student attendance to campus events.
"Once students try events on Bounce like trivia, karaoke, or club nights, they're very quick to come back... and they also start to engage with a wide range of campus activities throughout the year."
- Jovan Popovic
President, MSU (2024-2025)
Photos depict one of MSU’s flagship yearly events “Light Up The Night” which was hosted on Bounce and has seen a +465% boost in attendance year over year, with over 5,000+ students attending in 2025.
80% less time required to operate internal processes
Bounce’s onboarding and implementation team worked with MSU leaders to identify opportunities for improvement of internal processes, and helped customize the Bounce platform to fit their needs. This included building integrated reporting with automated payouts for the clubs ecosystem in order to eliminate an extensive, and manual post-event financial reconciliation process.
This helped revolutionize the internal infrastructure of the MSU teams that manage student clubs and resulted in 80%+ less time spent on manual internal processes.
"This has a big potential for all of our clubs and you can actually feel that it was made with them in mind."
- Michael Wooder
General Manager, MSU
273% increase in club and event revenue
With streamlined ticketing, built-in promo tools, and transparent revenue tracking, MSU clubs dramatically grew their event revenue.
Students and clubs leveraged Bounce’s built-in features to launch events more confidently, optimize pricing, and manage promotions effectively, resulting in more revenue and a deeper reinvestment into the student experience.
“Everything that the MSU does is going to be on Bounce. It's going to be easily accessible, it's going to be easy to attend, and students are finally going to be able to form that sense of community in one centralized platform.”
- Jovan Popovic
President, MSU (2024-2025)
MSU’s partnership with Bounce culminated in a record-breaking 2024 Homecoming, hosting over 5,000 students and winning Canada’s Best Academic Institution Event.
By modernizing how student life is run and implementing Bounce, the MSU saved time, grew revenue, and set a new standard for student engagement across everyday and flagship events.
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